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NUCU Partners with Iconic Entrepreneur in Atlanta

February 19, 2019
NUCU Partners with Iconic Entrepreneur in Atlanta

The Cooking School at Irwin Street exclusively uses NUCU cookware

Sheboygan, Wisconsin  NUCU®, a brand by Wisconsin-based Vollrath Company, has entered into a close collaboration with Jake Rothschild, the well-known founder of Jake’s Ice Creams and The Cooking School at Irwin Street, both signature names in Atlanta.

Jake Rothschild has long been a fan of Vollrath brand products and has been using them for many years in his culinary ventures. He says: “I have Vollrath products that I have used for 15 years, and they are still in perfect condition. The quality is unbeatable.” As a self-taught chef and serial gastronomic entrepreneur, he understands the value professional high-quality cookware brings to a food business.

Logo The Cooking School at Irwin StreetWhen he found out that Vollrath was launching a line of cookware and bakeware for consumers, he knew it would be a perfect product for his cooking school. As the most popular cooking school in Atlanta, The Cooking School at Irwin Street focuses on getting people with no or very limited cooking experience excited about preparing food. Considering the beginner status of most students, it is crucial that the equipment is easy to use and intuitive.

“NUCU pots and pans have a lot of small design details to make them more ergonomic and balanced. That’s why they are easier to handle and perfect for someone who’s not a professional chef. And, it’s also helpful for me as an instructor,” comments Rothschild. “The quality of the NUCU products helps our students get great results when they are cooking. Everything cooks evenly every time, there are no hot spots. It gives them confidence in their ability to cook good food right away.”

The Cooking School at Irwin Street exclusively uses NUCU cookware. “NUCU works great on our induction stoves and is very easy to clean. High quality and low maintenance, our students love it, and we do too!”

“We value partnering with chefs that have a true passion for cooking, food and everything around it because they fully appreciate the quality of NUCU products,” explains Jean Horvath, vice president of NUCU. “Jake’s enthusiasm for our products rivals our own, and that’s a high bar to meet!”

The NUCU product line includes a carefully designed selection of stock and sauce pots, sauté and fry pans, as well as sheet pans, a cookie sheet and mats intended for the sophisticated home chef. The products are backed and inspired by the parent company’s many decades of experience in designing and manufacturing commercial product lines for demanding restaurateurs around the world. The result is a cook- and bakeware collection of unrivaled performance and elegant design where thoughtful details enhance the functionality of each product and add to the cooking experience.

NUCU is available for sale at nucu.com and at specialty retailers.

About NUCU

NUCU® offers consumers a line of professionally inspired cookware and bakeware manufactured by The Vollrath Company, LLC, a leading manufacturer of products for the commercial foodservice industry. The brand makes Vollrath’s professional-grade craftsmanship available for purchase online and at select retailers in a collection designed for the sophisticated home chef. For more details, visit nucu.com.

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